Showcase apps

Apps that follow the guidelines in this topic have a greater chance of being promoted in the Clover App Market.

Sales channel policies

Clover maintains the following sales channel policies:

• Bank channels have a policy prohibiting direct solicitation of their employees. Refrain from offering any compensation or promotional offers for referring your app(s) to direct financial institutions (FIs).
• Do not reach out to the banks directly asking to promote your apps.
• Clover does not provide merchant lists.

Operation and maintenance

Here are a few things you can do to promote your app:

• Provide merchant and sales representative support in a timely manner.
• Add new features to your roadmap based on merchant or sales feedback.
• Know which Clover devices and service plans your app supports: Payments/Payments Plus, Essentials/Register Lite, or Register.
• Be prepared to demo your app.
• Prepare a handout about your app highlighting features and functionality.
• Create a presentation deck featuring your app, and be sure to include pricing, clear screenshots, and contact information.
• Follow Clover on Twitter, Facebook, and our developer blog. Merchants and sales reps follow and are sometimes featured.